What story do you want to tell?
Walker Publicity Consulting has one goal; to see businesses and organizations grow in simple and measurable ways through effective marketing and publicity. This goal is obtained through strategic marketing development, branding ideas, media campaigns, social media management, and the ability to adapt within any industry. It takes a humble confidence to work with internal marketing and public relations teams. Walker sees strength in becoming an additional resource and an added value. The Walker Publicity team becomes an extension of your team.
Committed to community and small businesses, Walker creates marketing, publicity and social media campaigns from start to finish. There is no one size fits all marketing strategy. Walker knows this and works with her clients to truly create the specific plan they need. Whether you need a full scope marketing strategy, or just someone to come alongside your team to manage social media sites, Walker is the answer.
Publicity
Walker Publicity continuously works with media outlets to pitch stories and work on upcoming content that will increase your visibility in the marketplace.
We start our collaborative process by creating a media list that is specific to your business or organization. Then we begin developing story ideas that will gain the attention of those media outlets in your industry.
When it’s time to create the content, our talented team handles all blog, social media, and press release writing, story development, pitching and follow-ups, allowing you to stay focused on what you do best.
Marketing
Your marketing plan should be a seamless integration of all of the mediums that will work to gain awareness for your business. By creating an integrated marketing plan, and a marketing & publicity schedule, Walker is able to target your ideal markets, ideal clients, and where they want to connect.
We work with you and your team to facilitate new methods for marketing and exposure to share your unique story. Then We focus on measurable goals. What is your bottom line? What are your sales goals? Your marketing, publicity and social media goals should align and directly affect those goals.
Next we create, implement and evaluate your marketing, publicity and social media plan, working alongside your business or organization to implement your plan. Learning your industry, demographics and best connections, Walker Publicity takes the time to learn who you are, in order to best tell your story
Social Media
We provide real social media. The kind people need for gaining true followers and potential customers. We don’t aim for thousands of followers, unless your business is ready for thousands of customers. Social media works as a part of your overall marketing strategy.
Walker Publicity’s team identifies the social media outlets that are ideal for your organization and establishes your brand in those spaces.
We assist with all social media language, content and information based on your organization’s goals. Then our team handles all reputation management and monitoring. You can get back to the real work of your business!
PR A La Carte
While most Walker Publicity clients work on retainer to maximize our time and your budget, we can also work Ala Carte offering:
- Press Release Writing
- Press Release Distribution
- Marketing & Publicity Consultion
- Media Pitching
- Social Media Set-Up
- Social Media Training
When you don’t have news to share on a regular basis or are simply looking to supplement an internal team with some extra PR know-how, we can offer custom solutions as you need them.
We can also help you decide which PR tactics will drive the best value today and which ones you might want to pursue down the road. Everything we do is founded on a desire to help you grow.
