by Andrea Walker | Jul 20, 2023 | Blog
Navigating the Age of ‘Fake News’: Amplifying Your Brand’s Message through PR In today’s digital age, where misinformation and ‘fake news’ proliferate at an alarming rate, cutting through the noise and getting your brand’s...
by Andrea Walker | Jul 18, 2023 | Blog
Non-profit storytelling: How to connect and engage your target audience At its heart, storytelling is a means of connection – drawing in an audience and making them feel something. And for non-profits, storytelling is a way to engage and connect your target audience...
by Andrea Walker | May 5, 2023 | Blog
Thought Leadership 101: What your brand or business needs to know When the media is looking for an expert to interview, social media is one of the first places they look.If you want to increase your media exposure, one way to do so is by becoming a thought leader in...
by Andrea Walker | Jan 9, 2023 | Blog
Reputation Management 101: Why it should be a part of every business or brand’s strategy Psst: Did you see what that company accidentally posted on Instagram? If you have been around a while, you probably remember being able to make your mistakes or squash rumors in a...
by Andrea Walker | Dec 7, 2022 | Royal Park Hotel
Client In the News: Royal Park Hotel Chef Shares Triple Chocolate Cheesecake Recipe As seen on Yahoo.com December 7, 2022 Chef Boris, from Royal Park Hotel in Rochester, shows off his triple chocolate cheesecake recipe and shares details on a fundraiser to benefit the...
