The Walker Publicity Blog

When the media is looking for an expert to interview, social media is one of the first places they look.If you want to increase your media exposure, one way to do so is by becoming a thought leader in your space. What does this mean exactly? Thought leadership builds...

Preparing for the worst online We all know preparation is the key to success, and that includes your online presence. We’ve seen it happen many times–a brand posts something questionable or offensive, or goes through a crisis offline and it turns into a social media...

The New Year is all about making a plan. Whether that is a resolution to drink more water or a goal to read more books, now is the time to plan. And if you have a brand or business, there’s no time like the present to get your annual social media content calendar...

420 Publicity welcomes guest blogger Veronica Castillo to chat with us about cannabis trends each month. The cannabis industry continues to bloom and we can predict that this will continue. With over half the states in the United States being legal cannabis states,...

Psst: Did you see what that company accidentally posted on Instagram? If you have been around a while, you probably remember being able to make your mistakes or squash rumors in a non-digital way – you ignored it and eventually something (or someone else) became the...

The turkey is eaten, the leaves are off the trees and we are all in the last days of fall. November really marks the beginning of the end of the year – especially in the corporate world. If you are trying to get ahold of anyone, you probably have realized the holiday...

The cannabis industry in Michigan is here to stay and for cannabis brands looking to share their story, Walker Publicity is announcing 420 Publicity – its cannabis counterpart PR, social media and branding boutique shop to help meet the unique needs of this growing...

OK, not quite yet but as soon as school starts it feels like everything is on a fast-track toward the holidays and winter season, doesn't it? As a small business owner and consultant, I've barely taken a breath since we made 2022 strategic plans and now we're hustling...

As the world continues to get back to ‘normal,’ we are all navigating event planning. Whether in-person or virtual, a good event has one thing in comment: Attendees! In the midst of securing the refreshments, finalizing a guest list, event space, and all those fun...

Relationships: For the past 15 years, that’s been the one thing that has been the most important part of my career and business development. When you work in publicity, the time I’ve invested creating really good media relationships is often the reason I am able to...