The Walker Publicity Blog

Marketing and communication are much like that old saying: “You can lead a horse to water…” We can share the story, market the product and promote via social media, but when the time comes for the new customer or partner to actually utilize the product, service or...

Sarah Osbourn, marketing manager at Royal Park Hotel in Rochester, Mich. is a powerhouse of both marketing strategy and connecting with guests. We have the privilege to work with Sarah as the publicity and social media arm for the hotel and we sat down with Sarah...

When big events happen, it can be tempting (as a brand or business) to post something on social media. You want your fans and followers to know you care, right? But sometimes, it isn’t good to jump in and post or share content, because it might not fit with your brand...

Writing a press release can be daunting -- especially for nonwriters. But have no fear! Once you know the basic formula, a press release can practically write itself. A press release is almost exactly like a news story. A news story is just the facts of what happened,...

Even if we claim to hate social media, the fact is, we all use it – or we have experience with it. And if you have a business, you can’t afford to let your personal feelings about social media get in the way of neglecting or ignoring your social media. The content you...

Are you on Pinterest? Not to plan your wedding or search for ideas to start your next home improvement project— are you on Pinterest for your business? While you might be on Pinterest to plan your wedding or to search for ideas for your next home improvement project,...

Whether you’re writing a review on a new restaurant or messaging a business on social media to ask about their hours, have you ever wondered who you are interacting with? Many people would assume they’re speaking to a robot, but you are most likely talking to a real...

Running a business, no matter the size is more than a full-time job – if you are doing it right. And sometimes, business owners can get into triage mode where they focus their attention on the parts of the business that are the most pressing – and usually, that means...

Do you know how you feel about a good book, the kind you make all your friends read so you can talk to SOMEONE about how it moved you? That’s the power of a story: The rich details, the little touches, the deep characters get into your brain and make you feel...