The Walker Publicity Blog
It’s National Photo Month: Here are some tips for creating better visual content on social media
May is National Photo Month, and what better time to talk about creating a better visual content for your social media feed than now? Social media has grown increasingly visually focused with the massive popularity of apps like Instagram and TikTok. Over a billion...
Why we love publicity; how we tell your story and why you need to continually share your story!
Everyone has a story to tell. Stories are unique, as unique as the person telling them. When it comes to the story of your business or brand, it’s like a recipe: It should have a little of your own personal flavor in the mix as a part of the overall tale. And that’s...
Why Internal Communication is Key to External Marketing: Q&A with Nancy Mauer of Sonder Haven Consulting
Marketing and communication are much like that old saying: “You can lead a horse to water…” We can share the story, market the product and promote via social media, but when the time comes for the new customer or partner to actually utilize the product, service or...
Women in Marketing: Spotlight on hospitality with Sarah Osbourn, marketing manager at the Royal Park Hotel
Sarah Osbourn, marketing manager at Royal Park Hotel in Rochester, Mich. is a powerhouse of both marketing strategy and connecting with guests. We have the privilege to work with Sarah as the publicity and social media arm for the hotel and we sat down with Sarah...
Ask the social media experts: When do I weigh in on local/national/international events as a brand or business?
When big events happen, it can be tempting (as a brand or business) to post something on social media. You want your fans and followers to know you care, right? But sometimes, it isn’t good to jump in and post or share content, because it might not fit with your brand...
Writing a press release? Here are some pro tips!
Writing a press release can be daunting -- especially for nonwriters. But have no fear! Once you know the basic formula, a press release can practically write itself. A press release is almost exactly like a news story. A news story is just the facts of what happened,...
Social Media: Love it or hate it, content is everything!
Even if we claim to hate social media, the fact is, we all use it – or we have experience with it. And if you have a business, you can’t afford to let your personal feelings about social media get in the way of neglecting or ignoring your social media. The content you...
Why You Shouldn’t Overlook Pinterest in Your Social Media Plan—and How to Rock It
Are you on Pinterest? Not to plan your wedding or search for ideas to start your next home improvement project— are you on Pinterest for your business? While you might be on Pinterest to plan your wedding or to search for ideas for your next home improvement project,...
Behind the Curtain of Reputation Management & Customer Engagement
Whether you’re writing a review on a new restaurant or messaging a business on social media to ask about their hours, have you ever wondered who you are interacting with? Many people would assume they’re speaking to a robot, but you are most likely talking to a real...
Four reasons why your business should not neglect social media, public relations and publicity
Running a business, no matter the size is more than a full-time job – if you are doing it right. And sometimes, business owners can get into triage mode where they focus their attention on the parts of the business that are the most pressing – and usually, that means...
