by Andrea Walker | Apr 2, 2022 | Blog
Why we love publicity; how we tell your story and why you need to continually share your story! Everyone has a story to tell. Stories are unique, as unique as the person telling them. When it comes to the story of your business or brand, it’s like a recipe: It should...
by Andrea Walker | Mar 22, 2022 | Blog
Why Internal Communication is Key to External Marketing: Q&A with Nancy Mauer of Sonder Haven Consulting Marketing and communication are much like that old saying: “You can lead a horse to water…” We can share the story, market the product and promote via social...
by Andrea Walker | Mar 18, 2022 | Blog
Women in Marketing: Spotlight on hospitality with Sarah Osbourn, marketing manager at the Royal Park Hotel Sarah Osbourn, marketing manager at Royal Park Hotel in Rochester, Mich. is a powerhouse of both marketing strategy and connecting with guests. We have the...
by Andrea Walker | Mar 4, 2022 | Blog
Ask the social media experts: When do I weigh in on local/national/international events as a brand or business? When big events happen, it can be tempting (as a brand or business) to post something on social media. You want your fans and followers to know you care,...
by The Walker Team | Feb 25, 2022 | Blog
Writing a press release? Here are some pro tips! Writing a press release can be daunting — especially for nonwriters. But have no fear! Once you know the basic formula, a press release can practically write itself. A press release is almost exactly like a news...
by Andrea Walker | Feb 7, 2022 | Blog
Social Media: Love it or hate it, content is everything! Even if we claim to hate social media, the fact is, we all use it – or we have experience with it. And if you have a business, you can’t afford to let your personal feelings about social media get in the way of...
