Don’t rely on luck when it comes to social media!

by | Mar 7, 2024 | Blog | 0 comments

It might be March, the month of lucky leprechauns and St. Patrick’s Day celebrations, but when it comes to social media, it takes more than finding a shamrock to be a success.

As social media, PR and marketing experts, it may seem like we just throw content up on your networks and luck takes over, but there is a solid strategy behind every post we do. We are by no means leaving your content to chance and posting wildly when it crosses our mind – there is a strategy and a plan.

If you are ready to take charge of your social media and stop crossing your fingers and hoping for the best, here are a few things to do this month – no green beer required.

  1. Make it personal: We know – no one wants to put their face or voice out there. But when it comes to social media, getting personal is the way to go. Staff spotlights, quick videos or a recurring blog where you talk about what you do and why are all great content pieces to create. And if you get your employees to buy in, they can like and share these posts and create some buzz around your business.
  2. Create a calendar: Planning out a month or two of posts can help you realize how often you post, what you post and keep you accountable for getting images, reels and content out to your fans and followers. Everyone thinks they will post when they think of it, but life gets busy. You forget. And then the next thing you know, you haven’t posted in weeks.
  3. Vary your posts: If all you are doing is selling, that gets boring quick. If you created a calendar, then you can map out your posts and use some variety. Have a fun post, using trending audio or video. Make an educational post, explaining who you are and what you do. Then create a few posts pushing your product or services. Mix it up.
  4. Get help: You are the expert at what YOU do; social media and PR professionals are the experts at what THEY do. It’s OK to admit you can’t do it all and get help. Even if it is just a strategy session to refresh what you want to put out on social media or bounce some ideas of an external person. We get it; we can’t do what you do either!

Walker Publicity

Are you looking to add more pizazz to your social media or PR efforts? We can help you determine a strategy and then put it into action. Contact Walker Publicity to learn more.

Send Us A Message

8 + 14 =

Give Us A Call

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from the Walker Publicity team.

You have Successfully Subscribed!