Four reasons why your business should not neglect social media, public relations and publicity

Running a business, no matter the size is more than a full-time job – if you are doing it right. And sometimes, business owners can get into triage mode where they focus their attention on the parts of the business that are the most pressing – and usually, that means doing things that bring in revenue.

After all, as a business owner, you NEED to make money.

However, when business owners neglect things like social media, public relations, and publicity, they can actually be hurting their revenue streams. And usually, business owners don’t prioritize these things because they don’t quite understand how to do them – so it’s easier to ignore.

That’s why it’s wise to outsource something like social media, public relations, and publicity. As a small business owner, you are probably really good at doing what you do. And at Walker Publicity, we are good at doing what WE do.

So, it makes sense to hire someone to do social media, publicity, and PR just like you probably hire someone to do your accounting, right?

Outsourcing your social media, PR, and publicity can save you time and money, and it can also help elevate your business – and help you find more customers and clients.

The fact is, your customers and clients are using social media, and they are still consuming traditional media – so you need experts to help you get your story out there so folks can find you.

1. Time. Hiring someone else to take on your social media, publicity, and PR will save you time, as you won’t have to create and post content, answer questions and messages, and respond to online reviews. These things can eat up your day. Hiring a team of experts will free you up to do what you love to do – run your business.
2. Tell your story. Every business has a story to tell, and hiring someone who knows how best to get that story in front of people who want to hear it is crucial. You might have the best restaurant in town or own the best clothing boutique, but if no one knows the story behind your business, they will shop elsewhere. You know the old ‘tree falls in a forest’ saying….it applies here! Hiring a team that knows how to craft your story and where to share it to attract new business is critical to growing your business.
3. Strategy. Posting on social media or being interviewed by a reporter isn’t something most people can do intuitively. There is a strategy involved and tactics that social media and PR experts can teach you to avoid making mistakes that can cost you business. Having a plan means you can rest assured that your business is doing everything it can on traditional media and social media to stay in the conversation.
4. Saving money. When you hire a social media and PR team, you might think that it’s just a cost outlay – not savings. It is cost-effective to hire a team, as you will then get access to their knowledge, expertise, and tools of the trade like stock image libraries, posting tools, and analytics. A good PR team also works with a list of reporters, editors, and influencers that will be more likely to share your business. It’s also generally more cost-effective to hire an outside team than to add an internal hire, as you don’t have to pay benefits or incur hiring and training costs. Walker Publicity is highly skilled at working seamlessly with YOUR team, so it’s not like a bunch of strangers storming in and telling you what to do. We work with you and become a part of your team.

If you are ready to make the change and hire a social media, publicity, and PR team to help take your business to the next level, we’d love to talk. Contact us today. Here’s our story if you want to learn more about what we do and why we do it.