Reputation Management 101: Why it should be a part of every business or brand’s strategy

Psst: Did you see what that company accidentally posted on Instagram?

If you have been around a while, you probably remember being able to make your mistakes or squash rumors in a non-digital way – you ignored it and eventually something (or someone else) became the latest gossip fodder.

But with social media, mistakes can last – and do real damage to your business or brand.

It’s not your mom’s reputation management anymore – we’ve moved beyond notes and bathroom wall scribblings.

That’s why reputation management should be a critical part of EVERY business or brand’s overall strategy. In this day and age, one angry comment or accidental key stroke can go viral – and it can bring down even the most solid foundation you’ve built over the years.

You might have the best clients and customers around but trust us – one mistake or misstep can leave you floundering. A bad Google review or social media post can sink you.

And even if you have a history of trust and goodwill, sometimes things can go awry – and fast.

That said, you don’t need to panic. You don’t need to turn off commenting and be afraid to post or interact on social media. You still need engagement to make social media work FOR you.

What you need is a team committed to your online reputation – Walker Publicity has years of experience at reputation management. Watching, commenting, liking and even blocking or banning trolls is what we do. And we do it well.

We can work with clients and customers who have had a less than optimal experience with your business or brand – even if you disagree with their assessment – to keep negativity off your social media. And we can respond in ways that resolve and deescalate the issue – keeping your reputation intact and making your clients and customers feel seen and heard.

All in an authentic and personable way.

So, who is handling your reputation?

If the answer is no one, message us.