Social Media: Love it or hate it, content is everything!

by | Feb 7, 2022 | Blog | 0 comments

Even if we claim to hate social media, the fact is, we all use it – or we have experience with it.

And if you have a business, you can’t afford to let your personal feelings about social media get in the way of neglecting or ignoring your social media. The content you put out into the world is your story, and it’s the heart of your business. It is how people find you and connect with you – how they learn about you and relate to you.

Imagine it: A business posts something on social media, be it a picture, an advertisement or even a blog. It goes south. There are positive responses, and the negative responses, and then – a blow up and that business loses followers.

The potential to make a mistake on social media – combined with the time it takes to plan the right content – is why many business owners shy away from Facebook, Twitter, Instagram and more.

But just like a business owner might outsource accounting or graphic design, you can outsource social media to a professional who will plan a strategy, take the time to monitor your accounts and engage your fans and followers — all crucial tasks that social media managers do daily because those are the ones that are the most important for your brand.

Everyone has a voice. And this is where it pays to be effective with your content. What you post on social media has the power to turn your brand into a household name; it has the power to turn followers into customers or clients – which, in turn, creates more followers and even more customers. But there are steps you have to follow so you keep your followers happy, engaged and wanting more – and willing to share your content with their own followers.

So, how do you create content that will make your brand shine and your followers engaged?

Set Goals

Having goals will help you plan out the type of social media you want to create. Do you want to sell something or just inform your followers? Mix it up! Our team at Walker Publicity creates goals for each client to identify what type of content will go out each day, week or month. This ensures you’re always keeping it fresh. Because, let’s be honest, you can only say ‘I’m the best’ so often!

Plan Content (and make a calendar!)

Look at items you’ve previously posted and see what worked and what didn’t.
Check out your competitor’s social media. See what’s working for them and follow social media accounts that you aspire to be like.

Do your homework to create engaging content that fans will love to connect with and make sure that you have a brand voice. (We’ll talk more about Brand Voice in a later blog, so stay tuned!)

Preparing ahead of time by making a monthly calendar can give you advantages with social media. It helps you visualize your ideas. It’s also good to keep in mind that there are best practices for posting to social media at certain times of the day. There are many ways to do this, but the right social media manager can help you navigate the right choices for your company and your content.


Metrics are where you’re going to know how the content you are sharing is performing – so you can do more or less of it. Social media metrics and social media analytics tools come in handy and help you make the right decisions for future posting.

Walker Publicity

Social media can seem like a lot of work – and it is, especially when it is done right. But social media well done can boost your business and translate into greater brand awareness – and more. We all use it; we all rely on it. And businesses have to know how to best leverage social media – now more than ever.

If you are looking for help with your social media, contact us today.

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