Winter is Coming… Is Your Outreach Plan Ready?

OK, not quite yet but as soon as school starts it feels like everything is on a fast-track toward the holidays and winter season, doesn’t it?

As a small business owner and consultant, I’ve barely taken a breath since we made 2022 strategic plans and now we’re hustling to get ready for 2023.

One thing is certain, the holiday season is the perfect time to be connecting with your clients, customers, and potential audience. So, I thought I would send a few quick questions to ask yourself to make sure you’re ready!

• Have you created a holiday marketing strategy?
• Do you have any holiday give-back or sponsorships planned?
• What messages are important to your brand during the holiday season? Are you ready to share those?

If you have answers to those questions, awesome! If not, I want to help. You know that social media helps to share your message. You know that having consistent content, videos and branded graphics lets people know who you are and what you have to offer. Knowing is only half the battle. The other half is implementation.

Here is where Walker Publicity comes in to save the day!

• If you’ve created a marketing strategy, Walker Publicity can help implement it with a communications and social media content strategy. Yes, we can even help with photos, graphics and video!
• If you’re planning a holiday give-back or partnership with a nonprofit, are you ready to share that via press releases and media outreach? We can create a media plan that helps you not only share the partnerships and give-backs, but also helps to promote the causes that are important to your organization.
• If you know what is important to your brand, awesome! If not, let’s take some time to work on brand language, messaging and communication to really share your story this coming season and into 2023!